Fashion Icon Vanessa Paradis face of H&M’s Concious Collecion

French fashion icon, actress and singer Vanessa Paradis has been snapped up by H&M as the face of their conscious collection for SS13.   The campaign shoot and video tool place in Château de Millemont, Paris delivering a contemporary French attitude.

We’ve discussed H&M and their sustainable polices previously here at confined space. The conscious collection comprises solely of eco and sustainable textiles such as tencel, organic cotton and recycled polyesters and this season it is styled with casual elegance.

Vanessa said of her representation of the collection ; “I like being part of something like the Conscious collection at H&M,” says Vanessa. “I try my best, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”

Concious collection ss13

Conscious collection ss13

Pieces in the campaign will be in store and online from March

You can view the campaign video here.